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  • Can the Wild Stay Focused On Winning In A Season Full Of Inevitable Distractions?


    Image courtesy of Matt Blewett-Imagn Images
    Jonathan Ryan

    There is something special about the assembly of elite athletes and specialists joined together under a single crest as they chase a common goal. In the world of professional sports, there should only be one common goal.

    You know what it is, right? 

    No, it’s not working hard and having fun, Jared Spurgeon.

    When the Minnesota Wild drop the puck on Thursday, October 10, against the Columbus Blue Jackets, there will be a single focus for that team for the next six months.

    What’s this about?

    “This is about F****** winning.” 

    Remember that line from Bill Guerin a few years back?

    Guerin gave a preseason lesson on culture in a now-famous quote aired during a 2021 episode of Beyond Our Ice. Three years later and only a week away from puck drop, it might be time to send a similar message to a team that needs a lot to go in their favor to make the playoffs in a stacked Western Conference.

    Last season, the Wild finished sixth in the Central Division, missing the playoffs for only the second time in Guerin’s six-year tenure. After losing seven in a row and starting 5-10-4, the Wild fired long-time coach Dean Evason early in 2023, and Guerin brought in John Hynes to right the sinking ship. By then, Minnesota was so far down in the standings that they couldn’t recover and make the postseason.

    With Zach Parise and Ryan Suter’s dead-cap money still impacting the payroll, the team could do little in free agency this summer to address this team’s shortcomings other than sign Yakov Trenin and trade for Jakub Lauko, respectively. While we are excited about Trenin and what we can expect from the penalty-kill specialist, will that be enough for the team to return to the postseason in 2025?

    Trenin’s skill set will certainly help, but a barrage of factors must fall in this team’s favor to prove the doubters wrong and make any run toward the Cup. Doubters include Adam Proteau of Hockey News, who predicts the Wild will finish seventh in the Central.

    The team will need Hynes to push the right buttons throughout 82 games to get the most out of a team that needs secondary scoring aside from its top line. The injury bug will surely factor into the outcome at some point, but that’s unpredictable and difficult to control.

    Limiting distractions is another factor that must fall in the Wild’s favor this year.

    We don’t expect Hynes to be on the hot seat this season. To our knowledge, there are no contract disputes or clubhouse dramas. The rumor that Kaprizov was looking to join the Chicago Blackhawks in the future caused a stir. However, as Tony Abbot recently wrote, “These rumors are inevitable,” and they are here to stay. Those rumors start and end outside the Wild’s locker room, and Abbott is right – there will always be speculation around the Wild star’s future with the team when they haven’t been able to get past the first round with Minnesota.

    An 82-game season will bring distractions that can influence outcomes to some degree, and the Wild can’t afford to allow it from within if they intend to win.

    I’m looking at you, Marc-Andre Fleury.

    When the NHL national television broadcast schedule was released this year, Front Office Sports reported the Wild had 15 nationally televised games this season, tied for second most in the NHL. Why so much attention for a team that people don’t expect to be a bona fide contender?

    I’m looking at you, Marc-Andre Fleury.

    After signing a one-year final deal with the Wild, the Hall of Fame goaltender will bring the team along on his farewell tour in 2024-25, whether they like it or not.

    After 20 seasons in the NHL, Fleury indicated his 21st would be his last, and the Minnesota Wild organization and fanbase are beyond lucky that it’s here in the State of Hockey. But that comes with a price. 

    With the universal love felt for Fleury, it’s a sure bet he’ll be the focus of a few minor pregame ceremonies on the road this year.

    You didn’t think he could pass through Pittsburgh in his final NHL season with just a quick video tribute, did you?

    Fleury may deserve every moment of respect this season, and truthfully, he does. We only ask that it not become a distraction because this is about winning.

    Guerin and Fleury share the same mindset, and I imagine the Wild’s GM will deliver a similar message to this team as he did three years ago. He and his goaltender are already preparing to block out the extra noise, making it clear in a recent interview that they aren’t interested in the pregame festivities.

    “I don’t want any special treatment,” said the 39-year-old goaltender in a recent interview with Michael Russo. “I just want to go, look around, bring back some memories from my time here, but definitely not looking forward to any special treatment. Don’t need that. We’re good.”

    If Fleury is okay with limiting an outside distraction, we should be, too.

    “Look, we’re going to be business as usual. This is not a farewell tour,” Guerin told Russo this preseason. “That’s not what he wants. That’s not what we want. We don’t want any distractions like that. We’re just going to go and do our business.”

    This is about winning.

    “This is not a farewell tour,” he said, explaining the redundancy of Fleury’s storyline. “I’ve been asked that question 20 times already, and it’s just not. We’re not doing it. We don’t want frickin’ video replays and video tributes and things like that. Like, let’s just play the games.”

    But some goodbyes are harder than others. Guerin, a veteran of 18 NHL seasons himself, understands that. 

    “Of course, if they do it in Pittsburgh, then that makes sense,” he said. “In Vegas. In Montreal. That makes sense. And if they do it, great, nice, but that’s not what we’re all about. We’re going to work.”

    With Fleury, Guerin, and Hynes on the same page, they must ensure that the rest of the team follows their routine.

    Last season, the Wild played 13 games on national TV and performed poorly in front of an expanded audience, going 4-8-1 in the spotlight. 

    The team plays even more games on national broadcasts this year: 15 total, tied for second most behind three teams with 17.

    The team will receive a lot of scheduled attention this year, and they have to perform better in the spotlight to win and avoid embarrassing themselves. 

    The more the Wild flirt with continued mediocrity, the louder those Kaprizov rumors will get. Embarrassing yourselves on national TV and missing the playoffs for a second consecutive year could impact his decision to resign within the next two years. It could also affect the team’s ability to lure in prized free agents next summer when their payroll is relieved of Parise and Suter’s large dead-money sums.

    An 82-game season is as much a mental marathon as it is a physical one - it requires focus, commitment, understanding what’s within your control, and how well you manage it.

    Guerin’s said it before and he’ll say it again: “This is about F****** winning.” 

    The team will need to adopt that mentality this season to give Fleury a shot at one more Stanley Cup in the final year of his storied career

    (It would be pretty cool if the Vegas Golden Knights gave Flower a sword, though.)

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    50 minutes ago, Protec said:

    Oh wow, gee, who woulda guessed? Vegas getting the special treatment again? Just like when Hossa got sick from his elbow-pads. 😐

    https://russianmachineneverbreaks.com/2024/10/03/vegas-golden-knights-robin-lehner-salary-without-nhl-cap-penalty/

    Since Fleury shoveled snow, his salary should be changed from player to maintenance. Its only fair.

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    MN in the hole 14M and Vegas just gets the free pass. Chicago got the last handouts and NY/LA before that, so naturally Vegas gets a little boost. 

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    1 hour ago, Citizen Strife said:

    Bettman saying, "We don't always want Vegas to win...but we want Vegas to win."

    Maybe not the cup specifically, but it's definitely in the NHL's best interest to have a lot of it's marketable stars in areas they can use them to generate the most revenue.  This includes having teams that generally win in those markets to keep public sentiment high.

    I don't think Vegas as a city would tolerate a losing team, at least not for multiple seasons so it's my opinion that Vegas is going to frequently see little breaks like this while teams like the Wild just don't.  Or at least it sure seems like deck is stacked a bit more in those teams' favor.

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    7 hours ago, raithis said:

    Maybe not the cup specifically, but it's definitely in the NHL's best interest to have a lot of it's marketable stars in areas they can use them to generate the most revenue.  This includes having teams that generally win in those markets to keep public sentiment high.

    I don't think Vegas as a city would tolerate a losing team, at least not for multiple seasons so it's my opinion that Vegas is going to frequently see little breaks like this while teams like the Wild just don't.  Or at least it sure seems like deck is stacked a bit more in those teams' favor.

    I suspect you are correct.

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    On 10/4/2024 at 1:07 PM, raithis said:

    I don't think Vegas as a city would tolerate a losing team, at least not for multiple seasons so it's my opinion that Vegas is going to frequently see little breaks like this while teams like the Wild just don't.  Or at least it sure seems like deck is stacked a bit more in those teams' favor.

    Well, the Raiders seem to be surviving, and good luck with the As. 

    With all of those national broadcasts, I do not believe that Fleury will be starting all of those games. But, could it be that this year might be magical and referees actually favor the Wild for a change? Could it be that the NHL wants the Wild to win since it's on national tv the 3rd most times? Could this get Kaprizov some well deserved attention?

    To paraphrase Herb, what we have this season is a great opportunity. I think this team could skate harder, play harder, and maybe lady luck shines upon her. Fortune favors the bold, so we need to go out from puck drop and go after it. It would be nice to bank points especially on that 7 game road trip!

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    13 hours ago, mnfaninnc said:

    Well, the Raiders seem to be surviving, and good luck with the As. 

    With all of those national broadcasts, I do not believe that Fleury will be starting all of those games. But, could it be that this year might be magical and referees actually favor the Wild for a change? Could it be that the NHL wants the Wild to win since it's on national tv the 3rd most times? Could this get Kaprizov some well deserved attention?

    To paraphrase Herb, what we have this season is a great opportunity. I think this team could skate harder, play harder, and maybe lady luck shines upon her. Fortune favors the bold, so we need to go out from puck drop and go after it. It would be nice to bank points especially on that 7 game road trip!

    Banking or even hoping for the league and/or refs to favor the Wild may be fool's gold.

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    15 hours ago, mnfaninnc said:

    Well, the Raiders seem to be surviving, and good luck with the As. 

    Football and baseball are different animals.  Hockey doesn't generate anywhere close to what football does in any market that has both.

    If a hockey team in Minnesota or Canada does poorly, fans might be frustrated, but there will still be relatively strong support for those teams.  That doesn't happen as much in the south.  It takes longer for the needle to shift up here.

    You don't see the Wild show up very much in NHL commercials.  Bedard has more presence in such commercials after playing a few games than I've ever seen Kaprizov get.  You don't see any people wearing Wild gear in the Fanatics apparel commercials.  You don't see the Wild showing up in the Winter Classic as often as other teams that have fared worse than them in that same span.  The Sabres and the Flyers had two appearances long before the Wild had one, and they will probably show up in another one before we do again.  Hell, Vegas will get a second one before that happens and they just had one.  It's all about marketability and who can be marketed to.

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    20 hours ago, raithis said:

    You don't see the Wild showing up in the Winter Classic as often as other teams that have fared worse than them in that same span.  The Sabres and the Flyers had two appearances long before the Wild had one, and they will probably show up in another one before we do again. 

    Another case of East Coast bias. Also within this bias, Chicago gets East Coast treatment. 

    But, if we changed our boring jerseys to the '78s or '80s, you'd see us all over the place. You already see those stick out very well with Wild fans on the road. I just watched the preseason game in Chicago last night and they were all over the place.

    Perhaps the reason that the Wild don't get promo'd has to do with their boring presentation and boring reputation?

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    1 hour ago, mnfaninnc said:

    boring presentation and boring reputation?

    100% this. I think being a defense-first team (aka boring) since inception has made most people overlook the Wild. It'll be a big hurdle to overcome in the upcoming years from a PR standpoint. I think also being nicknamed the Mild doesn't help either! Or being known for consistently being a middling team—not good enough for a playoff run, and not bad enough to be in contention for a high draft pick. Hoping the team is able to change peoples' perceptions in the next few seasons!

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    22 hours ago, WheelSnipeCelly said:

    100% this. I think being a defense-first team (aka boring) since inception has made most people overlook the Wild. It'll be a big hurdle to overcome in the upcoming years from a PR standpoint. I think also being nicknamed the Mild doesn't help either! Or being known for consistently being a middling team—not good enough for a playoff run, and not bad enough to be in contention for a high draft pick. Hoping the team is able to change peoples' perceptions in the next few seasons!

    This is precisely why we need a facelift. We need to change perceptions. The flashy 3rd jerseys are a great way to start this because it is visual. Every store goes through renovations to try and visually present themselves fresh. Why wouldn't an hockey team do the same?

    Don't like the retros? Why not change into something else that's flashy? I guess the best way to say it is that the Wild currently play in fall/winter colors, yet we need to be in spring/summer colors. 

    We're in green and red right now. If you want the same type of color pattern, brighten up the green and red. I think it will look worse than switching to the kelly and yellow, but we need some flash, some flair. 

    If we changed to the '78s or '80s as our primary jerseys, we could redo the green and red for our 3rd, but a complete redesign. Maybe even going with the '80s and instead of the black stripe that was added, make it red?

    The problem that we have is that those jersey styles were some of the best looking jerseys ever designed. Many other teams have copied the design. That's our design. The colors are great, but the design is not necessarily dependent on those colors. We can play around with them. 

    Since this is what we present when we're on the road, a jersey change is inevitable. Updated logo change is probably due. But visually, this whole franchise needs renovation. 

    Also, just in an economical sense, stores that do renovations do them on their own dime, they don't go crying to the legislature for money to renovate their stores. We pay for it in our normal purchases, but they budget for it in their annual budgets. Renovation of the franchise's visual should be done completely by the franchise. 

    Renovating the X is a different matter since the city owns the X. That needs to be a private/public partnership. Commercial tenants do renovate there buildings on their dime. 

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