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  • NHLPA Issues Video Statement

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    By Bryan Reynolds -

    These are the faces of the game, and the PA has figured out something the NHL has yet to. Market the players. Put the players' faces on the message. Letting the players speak directly to the fans is something the NHL doesn't have, and it makes them human.

    This, while the NHL threatens heavy fines for any owners talking to the media. And you wonder why the NHL side is losing the PR battle. It will be interesting to see how the sides progress through this, and if the NHL tries to find a way to humanize their side or not.

    By Bryan Reynolds

    Think you could write a story like this? Hockey Wilderness wants you to develop your voice, find an audience, and we'll pay you to do it. Just fill out this form.

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