Inside the Minnesota Wild: Digital and Interactive Group

Many media members try to get inside an organization by giving you exclusive interviews with players, coaches and front office personnel. Well, that's all fine and dandy, but without the business-side of a professional sports franchise, there wouldn't be any way for that team to even take the ice.

We at Hockey Wilderness think it's important to get to know the people who make professional sports possible. The business behind the team.

I figured since we're all online, what better way to kick this off than with the folks who work to get the Wild online. I had a phone conversation with Dewayne Hankins and Michael Brinkman, part of the Wild's Digital and Interactive Group on the position of the Wild in the online world and social media.

1. With the NHL becoming more and more involved in the online world, how are you seeing that expansion working for the Wild?

3. Teams in non-traditional hockey markets are reaching out to non-traditional news outlets for coverage. How do you see those relationships developing for the Wild?

4. I love the social media outreach upon which the NHL has piggybacked. How have you seen the social media campaigns for the Wild working? Any reason we haven’t had a Tweetup like so many other NHL franchises have had?

Thanks to Michael and Dewayne for their candor. Look for more news on the Wild and social media as we look to work with the Wild on a Tweetup for a road-game viewing party this winter!